Posting on LinkedIn: 3 Tips To Improve Engagement
Using LinkedIn for marketing is an easy way to show your product or service to the world. Your posts will, potentially, be seen by decision-makers across the globe, which increases your chances of being hired or selling your product.
But, as someone said, you only get one chance to make a good first impression. So, you can't just put some words together and that's it. There are several elements that you should bear in mind every time you post on LinkedIn (or other social networks) and that's what I'll be talking about today.
3 Tips To Improve Engagement on LinkedIn
You might think that it's a good idea to speak about yourself, and your skills and talents. After all you're promoting your business. The client will want to know that you have the type of knowledge they're looking for. But that's not a good idea. And that takes us to my first tip.
Focus on the Client's Problem
The client doesn't care how many awards you've won. They just want to know if you have a solution to their problems.
Of course that you need to talk about your education and your previous work experience, but you must show them how you're going to use that to solve their problem.
So, if you're preparing a post about a course you just completed, that's OK to share. But don't just write about the course. Explain how it will benefit the client.
Write in a Clear and Straightforward Way
You might feel tempted to use fancy words, jargon and complex sentences to sound more professional and knowledgeable. But, especially when you're publishing online, using clear and straightforward language is much better.
And this is because people tend to skim online content, so your message needs to be understood even under these circumstances.
People are inundated with information every day, and the time they have available to absorb it is limited. So make sure your text is easy to read, or your potential readers will just keep scrolling.
Edit and Proofread Your Content Before Publishing It
The first draft is never pretty and sometimes not even the second or third are ideal. And that's why it's important to edit and proofread your content before you publish it.
Start by focusing on the content. Check that the sentences are well connected and the paragraphs flow well throughout the piece. And make sure that your message is going to be understood.
Then verify grammar and punctuation. Spelling mistakes make you look sloppy and will affect your reputation. People won't trust your content and will go elsewhere for information.
If you struggle with editing your own content, you're not alone. Hire a good editor to help you out.
Social media marketing is unavoidable for a business. And if your business' audience is global, LinkedIn is a good bet. But you won't get results just by posting any content. Your content must solve your client's problem, the language used must be clear and straightforward, and the text must not have grammar, spelling or punctuation mistakes.
Cristina Magalhães is an editor and proofreader who works with businesses, content writers and individuals.
She edits business documentation, marketing materials, LinkedIn profiles, CVs and cover letters.
Cristina is a member of the editorial society ACES.
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